7 Lies of Real Estate Marketing – Real Estate Marketing

Real estate marketing can be either your secret weapon or a real estate system that you wish you had never attempted. There are lies about real estate marketing that have been spread around for years by those who don’t want agents to unlock the power of marketing. Many of those who have spread these lies have done this unintentionally and others intentionally.
By discovering these real estate marketing lies you will have the secrets to turn your real estate business into a machine.

Marketing Is Expensive. Many agents believe that marketing is expensive so they never bother to look into how they can make it work for their business. Bad marketing is very expensive and can ruin the experience for an agent. When marketing is done correctly it is about spending little to get a large return. For example if you knew that you could spend $280 on marketing and you would get back $4,000 in return would you consider it expensive? So the only marketing that is expensive is marketing that hasn’t been tested, hasn’t been proven, and won’t generate you leads.

Marketing is About You. Have you ever seen a postcard, flyer, or a website of a real estate agent where the only thing that you see is a giant picture of them riding a horse or with a dog? These agents have been told that as long as they “get their face out there” they will be successful. I would like to ask you the following question and answer it honestly: Do people care more about themselves or people they don’t know? If you answered that people care about themselves more than us that is correct. Marketing that is about you will only be one of the most expensive forms of marketing you ever do and not produce the results that you desire.

Marketing Only Works Once You Are Already Successful. Often in hallways across real estate offices all around the country agents say “That agent does marketing because they are successful”. Agents don’t do marketing once there are successful they market to get successful.

“Your” Market is Different So Marketing Won’t Work For You. Every market is different however people often respond to messages that are similar. My team routinely tests 300+ messages to find 6 that work all over the country. Finding which one of the 6 that works in a particular part of a country is the work that must be undertaken in a one on one setting.

Marketing Doesn’t Generate Good Leads. Regardless of how you get a lead whether it be an open house, a sign call, a magazine ad, a flyer, a referral, or a website 85% percent of leads will be a total waste of time. The key with marketing is to generate a leads with hoops designed to find the top 15% of leads. For example allowing leads to contact you directly can cause waste your time.

Marketing is Too Difficult To Figure Out. Marketing can require testing which is why many agents avoid it for their entire careers. Without a formula to test each marketing piece you take out against it can be nearly impossible to find a winning formula. Marketing that generates results need to demonstrate to the prospect how you can benefit them and it has to do this in 10 seconds or less. When each of your marketing pieces clearly shows the prospect how your service benefits them and has a clear call to action the marketing will become far easier to figure out.

Marketing Doesn’t Provide Any Way To Prove That It Works. When a marketing piece goes out with 5 different phone numbers, a website, and no clear message it had no chance to work. Providing tracking on marketing allows an easy way to find out what is working and what prospects are responding to. This can be done with free tracking tools like Google Analytics when marketing is done on the Internet or a low cost 800# such as proquest.
By unlocking the secrets behind these 7 lies you will be able to improve any marketing that you currently are using as well as and future marketing you put to use to generate new business.

Investment Real Estate Marketing Plan – Putting Details Into Action – Real Estate Marketing

Marketing is one of the most important things a real estate investor can do to grow his business. It is also one of the areas that is easiest to make multiple mistakes. From failing to properly plan, failure to track your results and even worse, failure to control spending; marketing is fraught perils that beginning investors and long time investors alike must be aware and prepared to avoid.There are 3 main areas of marketing to concentrate on when seeking to grow sales and revenues. The first is education, the second is planning and the third is tracking for adjustments and success. All three are important for investors to watch as they seek to grow sales and revenues and more importantly, build a business model that is sustainable through any real estate cycle.EDUCATIONEducating yourself as a real estate investor and marketer is absolutely paramount if you are going to have success and grow your business. There is simply no excuse for not understanding the basics of each as they both are extremely important for the longevity and ability to stay relevant and profitable. Here a few examples of places to become educated on good marketing techniques for real estate investors.1. Local Library – There may not be a better place to become educated on real estate marketing than the local library. Break the topic down into two subjects and you can have the basics down inside of a week. Under the real estate section there are multiple titles that explain the basics of real estate investing from beginner levels to expert levels. In addition, many of these books will give a basic outline of some simple marketing techniques and tools to get you started. When you combine that knowledge with a good Marketing 101 book from the library, you can quickly pick up the basic outline of why marketing must be done and how properly set up a marketing plan. The best part about an education from the library is the cost – practically free!2. Real Estate Investment Clubs – Often times, these clubs are referred to in the industry as REIA’s. Associations of local real estate investors who come together several times a month to discuss topics relevant to real estate investing. These are great sources for so many things related to real estate investing, including marketing ideas and plans. By attending and immersing yourself into these groups, it is easy to develop friendships, partnerships and even mentors who can answer questions and provide guidance. By paying attention to what the top performers are doing in the field and how they are marketing their businesses, you can pick up ideas and integrate those ideas into your marketing plan. It is called modeling and it is one of the best ways to educate yourself on what is working in a particular real estate market. The biggest upside to becoming educated at a REIA is that you are surrounding yourself with the type of people that are going to be vital to your future success. The costs are usually very affordable and you can often avoid mistakes made by other investors before you.3. Go it Alone – There probably does not need to be a tremendous amount of discussion under this heading. It speaks for itself and generally goes against all advice I could ever give any business person, especially a real estate investor. As far as education is concerned, it is an approach that many investors choose to take and often at a tremendous cost. Going it alone means deciding to jump into the deep end of the pool with both feet and learning as you go. Trial and error can be good and can sometimes lead to good results, but often after many hours and many ups and downs. Strictly looking at costs, many investors have experienced huge losses in the areas of marketing to learn what works in their particular market and often are a little behind the actual trends due to not properly learning to track and adjust.My suggestion when it comes to education to use all the resources available including those that come with little to no costs. When you are becoming educated on how to set up a proper marketing plan complete with tracking and adjusting, then I would make sure I was a part of a local real estate investors association so that I am always up to date with the latest marketing techniques.PLANNINGWhen I talk about planning and marketing, I mean to process of laying out the actual strategies you are going to use to market your business, the time frame you are going to use those strategies, the way you are going to track those results and the possible adjustments you are going to make as your results come in on your plan. One of the biggest mistakes that we see today in the real estate marketing world is not a complete failure to plan, but a failure to lay the full plan out from beginning to end. That being said, here are a few tips to properly develop a plan.1. Know what you are currently doing and what results you are currently achieving. Even if the answer is that you are doing nothing, you can not work on where you are going if you do not know where you currently are starting from. You should be able to pinpoint today any marketing you are doing and the cost of that marketing as well as any results you are seeing.2. Know what results you are looking for before you begin. So once you know where you are starting from, the next question is were are you going? Lay out concrete results you want to achieve and be specific. One of the glaring mistakes in this area is not being specific enough. You cannot track abstract goals. Your goals must be specific and detailed so that you can verify if you are achieving them. An example would be a specific number of new leads you want to bring in from each marketing source.3. Give yourself set time frames to test your marketing. This is definitely the second biggest problem for real estate marketers and most marketers in general. Marketing plans must be given time to take shape and develop. Most real estate marketers are developing marketing plans which are call to action in nature. They are asking their target audience to take a particular action so that they can capture that action and develop a new lead. An example would be to “Call Today to Sell Your House Quick!”. This is a call to action marketing phrase. Often times, there will need to be multiple impressions of that message before the action is followed. Failing to plan a specific amount of time such as 60 days or 90 days, leads to a marketer stopping his action before his target audience responds. If you allow your plan to last longer and stick with all of your marketing pieces and techniques longer, you give yourself a greater chance for success in the long run. It allows for you to see over a longer period of time the results you are getting and that provides a clearer picture of what works and what does not work. DO NOT quit marketing after a couple of weeks simply because your phone is not ringing off the hook. Set your time period on the front end and then let your marketing plan work.4. Failing to get input from other experts can be costly. If you have access to other real estate investors, I would definitely get their input on your marketing plan before implementation. If they are able to give you advice and direction it can often times help you to figure out the best route to take or at least if you are on track for success. If you have taken your time and all the steps necessary so far to put together a quality plan, then take advice from other experts, but do not be persuaded to change everything. Simply let others take a quick look for feedback, but be prepared to move forward with your plan and any adjustments they think would make a difference.TRACKINGTracking means having a way to actually follow and measure all of the marketing activities you are doing and the number of results each gets you. Here are some examples of the things that real estate marketers need to track for every marketing action they take.1. What are the total number of leads generated per marketing technique tracked daily, weekly and monthly.
2. How many of those leads turned into qualified prospects daily, weekly and monthly. (qualified prospect means you were willing to invest more time to develop the lead)
3. The number of offers made to purchase property daily, weekly and monthly.
4. The ratios of offers made to where the original lead came from.I am going to insert a quick note here to make sure everyone understands exactly how to track. It is not enough to simply know how many calls you are getting or how many leads are generated or how many offers or deals are being done. When you actually purchase an investment property, you MUST know where that lead came from at the very beginning. Tracking ratios is extremely important to this. It is important to be able to track and measure not only the leads but the quality of those leads. You can have one lead generator that gives you a majority of your leads and another that gives you a majority of your transactions. It should be obvious that you would want to spend more time and resources with the marketing technique giving your more transactions unless you are in the business to simply feel busy and not necessarily to earn a living!5. What is the cost per lead generated, per marketing technique daily, weekly and monthly.6. What is the average income generated from each transaction generated by each marketing technique daily, weekly and monthly.When you are able to track your business in this way, it makes it much easier to make adjustments as you go and it definitely gives a clearer picture of how well you are spending marketing dollars. Often times, as legendary basketball coach John Wooden would say “we mistake activity for productivity” The entire reason for developing and implementing a proper marketing plan is so that we can determine what works, what does not work and what changes we need to make so that we are spending the fewest dollars possible for the greatest impact and result. If we fail to implement any part of this type of marketing plan, then whatever success we achieve cannot be measured against any activities and therefore cannot be duplicated.I am a big proponent of education and immersion as the best learning tools available and I believe that when it comes to marketing, it is simply too easy to learn the proper way to plan and track. When you have the basics down and solid plan to follow, success will follow.

7 Real Estate Marketing Tools You Should Be Using Right Now – Real Estate Marketing

Real Estate Marketing Tools- TraditionalAside from the well-known bandit signs and billboard signs, there are many other traditional real estate marketing tools that are still working for many professionals in the industry. While online real estate marketing is still raking in most of the real estate sales and leads, it’s foolish to ignore other avenues that are still generating clients and revenue for some of the most prolific real estate agents and companies in the world.Seven Offline Real Estate Marketing Tools You Should be UsingTo help you get a better idea at what offline real estate marketing tools are working in this online marketing-driven climate, I’ve put together some of the most effective offline realtor tools for you:1. Host a Broker Event. This will help you network with the people in your industry about the topics that matter most. This is an excellent way to keep an ear to the ground and possibly get ideas for your blog, fill holes in your marketing strategies and even come to an agreement with colleagues that might find clients you need, but they have no use for.2. Print Media. A standard-bearing classic in offline real estate marketing tools, be sure to invest in professional designs and printing materials only. Stick with the basics here: research papers, white papers, product descriptions, brochures, marketing material, etc. Whatever will get your message out there and keep screaming it once your client gets it home and reads it.3. Support Local Organizations and Charities. From sponsoring a local baseball team to adopting a highway, there are tons of ways that you can give back to the community. Not only will this establish you as a pillar of the community, but your name will become instantly recognizable.This comes into play when a community member’s friends or family are looking for a real estate person in the area-guess whose name is on the tip of their tongues? Be sure to be selective and choose organizations that are inline with your message and values.4. Press Releases. The goal here is two-fold. First, you want to get informative press releases out that establish your real estate agency as the “go to” firm in the area. These releases have to be timely, well-informed and address all of the latest topics and breaking news in the area.This will garner the attention of news and program directors at your local media stations, leading them to contact you for matters in which your expertise is needed. These are the types of media appearances that will make your agency a household name, thus building up buyer confidence and increasing your sales and referrals.5. Hold Free Real Estate Seminars. Give speeches meant to show potential real estate investors how to enter the market, or show people how to get the most added resale value on their home. Talk about topics that people are going to benefit from-give them “the get” as in “what are they going to get for attending?” Then, deliver on that get. Don’t sell your services, but rather establish authority and be helpful-it will come back to you tenfold.6. Catchy Business Cards. Business cards can make you stand out or get thrown out-it’s up to you which name on paper you want to be. For instance, drop-cards are a nifty way to gain attention. These look like folded up bills of money, leading people to at least pick them up and look at them.When they see your name, they associate putting money in their pocket and are left with a good impression. Drop these in places where people will pick them up. Or how about a business card that folds up into a house? Have a plain white business card? That’s perfect for them to write someone else’s phone number on and then throw away when they’re done with it. Just sayin’ (wink-wink)7. Vehicle Wraps. You drive around your town or city everyday, passing hundreds and thousands of people. Why not use your car for free advertising? Get your vehicle wrapped with your real estate agency’s name or your name and face. Let people know who you are, wherever you go. It’s a one-time cost and super effective at getting you recognized as a person about the community, not just some name on a sign in front of a house.Of course, integrating these offline marketing tools with online marketing techniques is the real key to real estate success.So Tell Me, what kind of traditional or online real estate marketing tools are you using?

Crisis Or Opportunity – The Truth About The Arizona Real Estate Market – Real Estate Marketing

The present real estate market is acting just as it should on the heels of the greatest real estate boom in the last 40 years. There is a long way to fall to get back to “normal”. This falling back into a normal market, coupled with the contraction of the sub-prime mortgage market has the real estate consumer, and many homeowners in a state of fear. The various media continue to depict a very grim picture of the markets in general without distinguishing between the national market and local markets, such as the Arizona real estate market, with factors unique in the ways of population growth and investor activity. I have seen numerous articles referring to the sub-prime debacle as a global crisis. That may be taking it just a bit too far.The truth is, there is no geopolitical significance to recent events in the U.S. real estate market and the sub-prime crisis. To rise to a level of significance, an event — economic, political, or military — must result in a decisive change in the international system, or at least, a fundamental change in the behavior of a nation. The Japanese banking crisis of the early 1990s was a geopolitically significant event. Japan, the second-largest economy in the world, changed its behavior in important ways, leaving room for China to move into the niche Japan had previously owned as the world’s export dynamo. On the other hand, the dot-com meltdown was not geopolitically significant. The U.S. economy had been expanding for about nine years, a remarkably long time, and was due for a recession. Inefficiencies had become rampant in the system, nowhere more so than in the dot-com bubble. That sector was demolished and life went on.In contrast to real estate holdings, the dot-com companies often consisted of no real property, no real chattel, and in many cases very little intellectual property. It really was a bubble. There was virtually, (pun intended), no substance to many of the companies unsuspecting investors were dumping money into as those stocks rallied and later collapsed. There was nothing left of those companies in the aftermath because there was nothing to them when they were raising money through their publicly offered stocks. So, just like when you blew bubbles as a little kid, when the bubble popped, there was absolutely nothing left. Not so with real estate, which by definition, is real property. There is no real estate bubble! Real estate ownership in the United States continues to be coveted the world over and local markets will thrive with the Arizona Real Estate market leading the way, as the country’s leader in percent population growth, through the year 2030.As for the sub-prime “crisis”, we have to take a look at the bigger picture of the national real estate market. To begin with, remember that mortgage delinquency problems affect only people with outstanding loans, and more than one out of three homeowners own their properties debt-free. Of those who have mortgages, approximately 20% are sub-prime. 14.5% of those are delinquent. Sub-prime loans in default make up only about 2.9% of the entire mortgage market. Now, consider that only 2/3 of homeowners have a mortgage, and the total percentage of homeowners in default on their sub-prime loans stands at around 1.9%. The remaining two-thirds of all homeowners with active mortgage prime loans that are 30 days past due or more constitute just 2.6% of all loans nationwide. In other words, among mortgages made to borrowers with good credit at application, 97.4% are continuing to be paid on time.As for the record jumps in new foreclosure filings, again, you’ve got to look closely at the hard data. In 34 states, the rate of new foreclosures actually decreased. In most other states, the increases were minor — except in the California, Florida, Nevada, and Arizona real estate markets. These increases were attributable in part to investors walking away from condos, second homes, and rental houses they bought during the boom years.Doug Duncan, chief economist for the Mortgage Bankers Association, says that without the foreclosure spikes in those states, “we would have seen a nationwide drop in the rate of foreclosure filings.” In Nevada, for instance, non-owner-occupied (investor) loans accounted for 32% of all serious delinquencies and new foreclosure actions. In Florida, the investor share of serious delinquencies was 25%; in Arizona, 26%; and in California, 21%. That compares with a rate of 13% for the rest of the country. This makes for some great buys for the savvy Arizona real estate investor in the area of short sales, foreclosures, and wholesale properties.Bottom line: Those nasty foreclosure and delinquency rates you’re hearing about are for real. But they’re highly concentrated among loan types, local and regional economies, and investors who got their foot caught in the door at the end of the “boom” and are just walking away from those poorly performing properties. Most of those investors still have homes to live in, maybe more than one.In the wake of the boom years, we now have a high inventory of homes on the market, Investors and speculators who quickly bought up homes dumped them just as quickly back on the market in hopes of a fast return. The frenzy of investors purchasing homes put pressure on inventories and drove prices up, further increasing investor activity. Then, as if all at once, many of those investors put their properties on the market, creating an imbalance in the reverse direction. With so many homes on the market, prices began to stall and then fell. Prices will continue to fall until demand chews up excess inventories.With investors no longer a big part of housing demand, primary homeowners are slowly chipping away at the existing inventory. The Las Vegas housing market will rebound in March 2008, according to the largest and most respected appraisal firm locally. The main contributing factor to the sooner than later rebound of this southwestern city is a growing population and thriving local economy.Arizona and Nevada are expected to lead the country in percentage population growth for the next 20-25 years. The population of Arizona is expected to approximately double during that time so we can expect a strong housing demand going forward. Normal inventory levels for Phoenix real estate are about 6-8 months. Current inventory is about 10-12 months. So, we are not far above “normal” inventories in Phoenix. There are, however, outlying cities in this large metropolis that have inventories in excess of 1 year. Queen Creek real estate inventory is the worst with approximately a 2-3 year surplus of homes on the market, mostly due to the large percentage of new homes purchased by investors and then quickly flipped back onto the resale market. Surprise and Peoria real estate markets have a 1-2 year inventory for largely the same reason. We are already seeing some Scottsdale real estate and Paradise Valley real estate prices increase in value. Billions of dollars are being poured into the local economy in the way of commercial development from the downtown area to Northeast Phoenix and Scottsdale.The demand for Arizona homes will remain strong in years ahead as new populations create the need. The demand for housing across our great nation will remain strong as this next generation of young debutantes steps onto the home buying stage. Interest rates are still at historic lows and the lending institutions will continue to offer creative financing options. Sure, some hedge funds lost the air in their tires, but financing sub-prime loans is a high stakes game for the super rich and is not of geopolitical significance. They will find other ways to lend their billions for huge profits in the wake of this sub-prime debacle. Let’s not be gripped in the fear created by reports from all media types trying to “make news”. Let’s face it, the real numbers are not that bloody exciting. Ask yourself, is this an Arizona real estate crisis, or the perfect time to buy an affordable Arizona home? Proper timing and negotiating techniques make all the difference in the current Arizona real estate market. When choosing an Arizona realtor, trust the expertise and experience of Equity Alliance Properties.

Toronto Real Estate Market – Real Estate Marketing

Toronto Real Estate Market – An Overview
The Toronto real estate market, much like Canadian winters, can feel like a harsh environment to navigate for the average Joe. With tougher federal mortgage laws introduced in January 2018; many homeowners have literally been priced out of the market, and existing owners have found their property values sticking in neutral or falling with an average loss of 4 percent.With property no longer feeling like a guaranteed investment, we take a look at what has been happening in the Toronto real estate market to lead to this downward trend and how is the wheel of fortune likely to turn over the next 12 months?Mixed fortunes
In recent years property prices have risen exponentially across the GTA, and although this has been a delight for many sellers, it has been a double-edged sword in that fewer people have been able to afford to get onto the property ladder. Those who did buy when the price was high then found their mood falling along with the inevitable decline in market prices as well as those who presumed their home was a stable investment for the future that would only keep increasing in value. There are those of course who are now hoping for a crash to put a definite end to what has felt for many inhabitants as Toronto’s housing affordability crisis, but it is more likely that the market will continue to stabilize with a few bumps along the way during 2019.New federal mortgage laws
In line with the country’s intentions to limit the amount of debt that the population and financial institutions took on; new federal mortgage laws introduced on the 1st January 2018 meant that Canadians getting, renewing or refinancing a mortgage could find themselves having to complete a “stress test”. This is in order to prove that they would be able to cope with interest rates substantially higher than the contract rate. This was relevant even for borrowers who had a down payment of 20 percent or more and was yet another tweak in what has felt like a long line of regulatory changes to actually get on, never mind being able to climb the property ladder.Priced out of the market
These changes affected roughly 100,000 of Canada’s population with half of these still being able to make a purchase other than what they had originally planned and the other half giving up altogether. So, although many people rushed either to buy or sell and upgrade to a property that they would not be able to afford when the new regulations came into force, many people found themselves priced out of a market that they could not afford to enter on paper. This is true even if they felt they had the financial means to do so or would have met the criteria set in previous years.Buying your way back in
The inevitable rise in property prices across Canada was also seen to reach dizzy heights in the Toronto real estate market but what goes up must come down, and these tougher mortgage laws saw the market begin to balance out during 2018. This trend looks set to continue during the spring of 2019, and it is this news, along with February’s announcement of thousands of newly-created jobs that is providing hope for those wishing to buy for the first time or move higher up the property ladder. With 665 new home developments also taking place in Toronto; it literally could become a buyer’s market.Snowbound
Although Ottawa and Montreal are beginning to see signs of renewed growth and hotting up, Toronto’s real estate market is still generally said to be on the cool side at present, and the literal coolness of the weather hasn’t helped either! A particularly harsh winter has made prospective buyers think twice about even being able to make property viewings and as it takes a while for the snow to thaw so will it take a while for the gradually warming spring temperatures to melt the “froideur” in the Toronto real estate market. More home listings are expected to appear on the market over the spring and summer months, perhaps bringing a modest increase in prices. But, with many other variables affecting real estate trends including elections and the economy; it could be that the Toronto market will neither be firmly in favor of either the buyer or seller but rather your own individual circumstances. Some people will, therefore, be winning, some losing and some breaking-even financially.Luxury properties
The demand for luxury homes and Condos IS expected to increase and as demand usually comes with an increase in prices; those selling these styles of properties look to be definitely in the winning camp. The average price of a luxury house is expected to reach $3,691,700 within the next twelve months and $2,390,405 for a condo.Interest Rates
It is not expected that the bank of Canada will increase interest rates more than once this year, but in the same vein, this means that they are unlikely to fall either. The rate is currently 4.375 percent for a 30-year fixed-rate mortgage but with mortgage rates remaining the critical factor in determining the affordability of a home purchase; keeping a close eye on the rate of interest is literally in a buyer’s best interests!Greater Toronto is a Land of hope
Although homeownership rates dropped in Canada for the first time in 45 years in 2018; it is still a country that has one of the highest homeownership rates in the world. More than 40 percent of households under 35 own their own property, and although Toronto is considered to be one of Canada’s least affordable markets, there is still opportunity and hope in the real estate market to make a good investment.Need for a Good Real Estate Lawyer in Toronto Downtown
Finding a good Real Estate Lawyer in downtown Toronto is equally as important as a find a good property to buy in Toronto. Some Lawyers provide great service but charge an arm and a leg for the transaction. Some Lawyer advertises their legal fees as the lowest but their service is equally the lowest in the market. Transparency in Legal Fees structure is one of the main issues with Real Estate Lawyer Fees structure in Toronto Downtown. The only Law Firm stands out from the crowd is Shaikh Law Firm because they have posted their Real Estate Lawyer Toronto Fees on their website. Their reviews suggest that they are transparent, honest and provide a good service. When this article was being published in 2019 Shaikh Law is ranked among the three best Real Estate Lawyers in Toronto, along with Jonathan G. Griffiths and Jay Teichman. Jonathan and Jay’s quality of Legal Service is great but their legal fees are significantly higher than Shaikh Law Firm.How to Choose a Good Real Estate Lawyer in Toronto Downtown
Before you hire your Real Estate Lawyer you should ask the following Questions;1) How many transactions the Real Estate Lawyer completes in a Month?2) How long has the Lawyer been practicing Real Estate?3) What is the Fees Structure and can the Lawyer give a written Quote without any hidden charges?You should always do your research online, ask a friend for any recommendations. It is important to note that your Realtor recommendations are always biased because they usually get kickbacks for recommending a Real Estate Lawyer. Therefore do your own research before you hire anyone. It is always recommended to call up the Real Estate Lawyer in Toronto for a Free Consultation to review your transaction before you engage anyone.

San Diego Real Estate Market Outlook For 2010 – Market Prediction and Whats in Store For Next Year – Real Estate Marketing

What a year to be in real estate! I think I am one of the last Realtors left! The last 18 months have seen an exodus of real estate agents from the business, and the ones who remain are truly the ones you want to be working with. This is a professional’s market, and now more than ever, you need a great Realtor to help you with your real estate needs. But what is in store for real estate in 2010?Next year, we can expect somewhat of a roller-coaster ride for real estate, in general. We have a lot of good and a lot of not-so-good on the periphery, so how can you manage yourself and your home and investments as good as possible? Or will 2010 finally be the year that you jump into the real estate market for good? Let’s look at the good and the bad, and discuss both relative to each market segment out there (buyers, sellers, investors, etc).First, the bad:2010 will feature more of the same from bank foreclosures and short sales. In their most recent statistics, according to NAR about 25% of all transactions in America right now are distressed properties. Obviously things are different here in San Diego, where that number feels like 100%, but really is closer to about 2/3 of all sales, and it changes from area to area throughout the county. Because of a lack of cohesion and cooperation on the part of the banks and also on the part of government regulation, getting anything done with a bank in 2009 was (and is) pretty darn difficult. True, systems are in place and getting further refined, and more people are getting employed to take on the workload at the banks to get used to dealing with so many short sales, however, this has been a work in progress for the past 3 years and will continue to be so for 2010 and beyond.In fact, there were a record number of Notice of Defaults (NOD’s) posted this last month, and with loan modifications becoming less and less apparent (meaning the banks just aren’t doing very many at all of these) expect there to be a consistent flow of more and more short sales and foreclosures. Furthermore, there are several ALT-A loans (what people have been calling the next wave of bad loans) where the borrowers of these types of loans will see their loan readjust to an unaffordable amount, causing further increasing pressure on defaults and foreclosures. More than anything, doing a short sale has in my opinion become an acceptable social construction. Doing a short sale is now commonplace and not as stigmatized as is has been for the past few years; the same goes for foreclosure as well. A vast amount people have gotten involved in a bad loan or a bad investment that there is no hesitation anymore in holding on to the home.The trend now is to stop making payments and live in the property as long as possible then dump the property, and deal with the aftermath accordingly. Perception has shifted and I predict a heavy increase of short sales for 2010. I only hope that the banks are ready for it. Moreover, the IRS has an exemption on the tax you would typically pay on any forgiven debt for your primary residence. This is one of the main reasons folks have decided to do a short sale in the first place (among other benefits). This exemption is set to expire at the end of 2010, and this will be a cause for many homeowners who were just thinking about doing a short sale to get them to take action. You will want to consult a professional to get some real answers when it comes to a short sale, and you can contact me if you need that kind of help today.Foreclosures as well as short sales will continue to be a big part of the available inventory throughout 2010, and I do not see them going away anytime soon. Expect this trend of massive distress sale (short sale and foreclosure) inventory to last well into 2012 or 2013.Regarding the luxury real estate market and commercial real estate market; both of whom have struggled in 2009, they will continue to do so in 2010. I feel that the effect from the economic and market downturn will become even more pronounced for both of these market segments well into 2011 and on. For high end homes, perceptions are changing people are beginning to live more within their means. This recession has taught many a lesson on the excesses that had become commonplace over the past decade. Also, due to lending guideline changes, buyers who could normally afford an expensive loan can no longer qualify for it. More than anything, most people in this price point just aren’t ready to take the risk, or have lost their money and means to do so. As a result, the lack of sales in high end areas of San Diego reflects these trends. I am seeing that people with money are taking advantage of more lucrative deals at the lesser price points, and everything above a million still has yet to see the bottom. To cap it off, lending at this price point has just begun to turnaround; for most of this year it has been difficult to get financing for high end homes, even with a 50% down payments! Conclusively, I would not recommend entering the real estate market at any price point over $1 Million in 2010, unless you found one of those great deals that everyone is talking about (but very few actually find). Ultimately, I think there is just too much downside and risk here and not enough reward.For commercial real estate, we have yet to see the bottom as well. For one, the economic downturn has caused many businesses to close up shop, which increases vacancies and decreases the money realized by the commercial property owner. This also causes property values to decline as commercial property is valued based on the income it generates. There will continue to be a lull in this regard for most commercial real estate until the economy begins to rebound and jobs are created in mass. Secondly, many property owners have refinanced their commercial real estate loans in the past few years, and these loans are going to be called due, which is especially problematic for those properties worth less now than what is owed to the bank. As such, we will see more and more commercial property being foreclosed and sold via a short sale (which simply has not been happening anywhere near the levels of residential real estate). I personally haven’t seen a significant enough decline in most commercial property values to call a bottom in 2010. This trend will continue for the next few years as commercial real estate tends to lag residential, generally speaking. I believe we are seeing only the beginning of what is to come. That said, I feel there is immense opportunity in this regard. I am beginning to see great income property that was not realistically priced prior, but is now selling at price points where the owner can cash flow with a modest amount down. I would keep my watchful eye on this market segment.Importantly, the economy itself will also play a major role in both the local and national real estate recovery. We have seen how real estate got us into this mess, and it will also be one of the first industries to get us out. Although we have begun to see many signs of improvement, we aren’t out of the woods just yet. The issue at hand now is focused on job creation. Upon economic recovery, the creation of jobs will allow for substantial growth and appreciation in real estate.The good:2009 was the year where (most of) the market bottomed out. For any median priced property or lower, we saw the bottom of the market reached in early spring of this year. Since then, we have been experiencing a lack of inventory which has increased demand and caused price stability, and in certain areas, price appreciation. What I can buy in Chula Vista, El Cajon, or North Park today costs more than it did earlier this year. Again, we are seeing that perception shift and the mentality of buying a home has changed. As a result, the buyers are out in droves. Multiple offers are a normalcy and it is challenging for an active buyer because of the competition in the marketplace. Furthermore, interest rates are seriously phenomenal and I wouldn’t expect them to be this low for that much longer.All that money that’s being printed and the debt that the US is taking on is going to have a serious impact on inflation. This increase of inflation will indeed increase interest rates (the reason being is that inflation means the dollar is worth less. If the dollar becomes worth less, the interest rate on a home mortgage needs to increase to take into account the loss of value that the dollar has incurred – this is simply cause and effect). I am sure the fed will try to hold this off as long as possible, but if you are in the market to buy a home, why not do it now? Prices are fresh off their bottom and with rates like these, one would look back in the future and say “why the heck did I not do anything when I had the chance!! Now everyone is rich and I am still renting a studio in Claremont!”To make things even sweeter, the Government extended the first time home buyer credit to mid 2010, and also included a credit for move-up buyers to help stimulate this other important aspect of the market. (For more on this, call me)On a separate note, people have come up to me on numerous occasions throughout the year talking about a shadow inventory of REO/Foreclosure/Repossessed homes that the banks are holding on to. These people say this because they are going to wait until the banks dump all that inventory on the market with the intention of then buying a property to get a smokin’ deal. To those people I will say this: ITS NOT GONNA HAPPEN. Banks are conducting a “controlled asset release”. They are slowly going to be releasing their large supply of foreclosed homes on the market little by little over a long span of time. This is a GREAT thing because it preserves value and keeps the prices from dropping anymore. This makes all current homeowners happier and more confident in general. It is absolutely necessary in this market, and it is one of the few things that the banks are doing RIGHT, in my opinion. This strategy is the one reason why you should get comfortable with foreclosures. There are so many of them (and they keep coming) that it will take a long time to absorb and sell off all of these non performing assets. As such, I see foreclosures as a large part of the total amount of transactions continuing for at least the next 18-24 months.Moreover, earlier I spoke of the ALT-A loans that will be coming due and re-setting. Many people believe that this round of mortgage resets in the next few years are going to be much worse than before. It is important to note that the size and scale of these loans are not as large (or bad) as the sub-prime loans that began the mortgage meltdown mess. Yes, they are a problem, but as many experts in the industry have been saying, the worst is behind us and the issue now is how to pick up the pieces and make this picture whole again.Lastly, from the beginning of 2008 we saw nearly all real estate development seize in all parts of the country. The population has not stopped growing, but the development of new homes has for the past 2 years been flat-lining. Expect to see the home builders and developers begin to get back on their feet now that prices have begun to hit their support. The fact that there has been no new building is a testament to the overbuilding that had occurred in the years prior to 2008, and since then the remainder has either been sold off on the cheap or absorbed organically. Regardless, new development is going to be needed sooner rather than later to catch up with demand, but this lack of building has also been one of the other reasons for price support in the market generally speaking.So what to do now?So for investors, proceed with caution. The best deals are the ones at the bottom part of the market (under $250,000), or the larger commercial developments where the principal investor/developer ran out of money. I won’t divulge my best sources in this newsletter, but call me for the most lucrative deal sources and property lists for San Diego.For Sellers, 2010 will actually be a great time to sell. Inventory is down to a 2 month supply currently in most parts of San Diego, meaning that it is a seller’s market. As such, most places are beginning to see an increase in value. Buyers are eager to find and buy good property, and there is a lot of competition out there, so your property will get a lot of action (assuming it is below $700,000) – anything higher is more and more challenging as you increase in purchase price – so if you are one of those homeowners thinking of selling a high priced home – get out now while you still can.For buyers: 2010 will be a year of ups and downs, but for the most part, there really hasn’t been an opportunity like this for quite some time. We are going to see some record months and then some real dead months depending on market swings (heavily tied to the financing of loans). Getting a loan through will continue to be difficult, but not as bad as it has been in 2009. Affordability is at a 30 year high, and the interest rates are at near-historic lows. As more and more people realize the opportunity at hand, more buyers will enter the market which will help to further stabilize the market and increase purchase prices. I predict a low, single digit appreciation for most zip codes across the board for San Diego in 2010. It is a phenomenal time to consider making your first purchase, or selling your home to move up to a bigger home for your growing family. I am actually finishing up a book specifically geared towards first time home buyers which will help guide you throughout each step of the process. My book is going to be available in the 1st quarter of 2010, available on Amazon.com, and will be a great help for anyone looking to buy their first home. For more information on this, call or email me anytime.All in all, 2010 will be a weird year in real estate. I don’t see an overarching trend to work off of because all market segments are correcting at differing timescales and with different intensities. Further, the government and banks are continuing to tinker with processes that attempt to increase efficiencies with short sales, foreclosures, and loan modifications, and the results will be mixed. I am positive there will be some unexpected surprises and anomalies, but the bottom line is this: if you need help in real estate, use a professional and give us a call anytime. We are here to help you realize success.May you experience health, wealth and joy in 2010. We look forward to hearing from you and happy to help you or any of your friends who need solid professional service, advice or assistance. If you know of someone who can benefit from our level of service, send us their information and we will follow up and take great care of them.

How CIOPEA Impacts The Real Estate Market – Real Estate Marketing

After more than a decade, spent, as a Real Estate Licensed Salesperson, in the State of New York, I have come to realize, the challenges, intricacies, and many factors, which have a demonstrable, impact, on what, we refer to, as the real estate market. There are a number of factors, and considerations, which, often, determine, whether it is a buyers, sellers, or neutral, housing market. I have broken these up, into, an easy – to – remember, mnemonic, which I refer to as CIOPEA. With that in mind, this article will attempt to briefly examine, consider and review, what this represents, and why, it’s significant, and focused.1. Competition: The most reliable way, to determine, objectively, the best way, to price, a home, for sale, is to keenly, look at the competition, and use a professionally designed, Competitive Market Analysis, commonly referred to, as a CMA. This helps us differentiate between a buyers, versus, sellers market, based, not only on the housing inventory, but, on the market, for homes, in a similar price range, with similar figures, in your local area!2. Interest rates: Pay attention to overall interest rates, and public policy, especially, as it relates to the Federal Reserve. When these rates go up, mortgage rates, follow suit. Because most buyers, use financing, as a major component/ factor, in purchasing their house, when these rates go up, the monthly costs/ carrying charges, increase. Potential buyers face additional challenges, when it relates to increasing monthly costs, both, in terms of their ability to repay, and feel comfortable, as well as qualify for the loan.3. Overall economic condition/ outlook: When public confidence is high, in the overall economy, more qualified buyers, seek to purchase homes. When there are more buyers than sellers, it’s a buyers market, and, when more homes, are listed in the market, and fewer potential buyers, it becomes a buyers market.4. Perceptions: Quality real estate professionals address, and seek to balance, and control, the perceptions of homeowners, as well as buyers! When people perceive things, as they are, in a somewhat accurate way, their expectations, become far more realistic.5. Expectations: When one represents a buyer, he must explain the market, and competition, so there are realistic expectations, from the onset! When a seller has a realistic focus, he avoids the tendency of over – expecting, and thus, pricing too high, and being inflexible!6. Anticipation: While hiring the best, real estate agent, for you, is essential, and important, on many levels, perhaps, the experience and advice provided, so you are prepared for the challenges and possible stresses, of the process, are the most essential services, provided!When you consider, and understand the CIOPEA, of real estate, in terms of buying, and selling, the process, becomes a far simpler one. Will you be up to the task?

Good Real Estate Market Or Bad? – Real Estate Marketing

So you want to check out the real estate market, but you don’t know what to look at. You hear all sorts of stories about foreclosures, dropping home prices, lending problems, and the like. In fact, you are pretty sure it’s a bad market, right? NOT!There are five (5) key statistics you need to look at to get a simple, but strong view! They are ‘Home Sales’, ‘Median Price’, ‘Inventory’, ‘Mortgage Rates’, and ‘Home Affordability’. These will paint a nice picture of what’s really going on.From 1999 through 2005, home sales rose from 5.2 million to 7.1 million. Starting in 2006, home sales starting dropping, and in 2009 we were back to 2005 levels. This is what is known as a ‘Market Correction’. If you were a home owner, and trying to sell during this period, you know exactly what this is. If sales are down, usually that means prices are down as well. However the real story lies in the fact that from 2008 to 2009, home sales rose by 300,000 homes. Out of the slump? Well, let’s look further!Median home prices dropped in 2009. In 2008 the median home price in America was $198,000, and in 2009 it dropped to $174,000. Not good, but explainable! For one there was a huge surge in distressed properties, which sell for 15% to 20% less than market value. Also, there was a huge influx of new home buyers, due to the government tax break, and these are typically lower cost homes. Lastly, there was a huge slowdown of high-end homes because jumbo loans became almost non-existent. So factor all this in, and the drop is very understandable! Bad market? Let’s look further!The saying goes, if there is five or less months of inventory (number of homes on the market divided by the number sold), then it’s a seller’s market. Anything at six months or higher, it’s a buyers market. From 2003 to 2009, a span of seven years, we only had three seller’s markets, 2003, 2004, and 2005. 2009 has a nine month inventory, down from eleven months in 2008, ouch! The only thing to remember is that one half of the market are buyers, and the other half is sellers. An inventory of eleven months is darn good for buyers, half of the real estate market! So what’s my point, it’s always a good market, it only depends on what you are doing, buying or selling! So, is it a bad market? Let’s look further!Anyone buying today, and financing, it is a tremendous market. Money is cheap these days, and history points this out. The trend is down, all the way from 10% in 1989, to now under 5%! No if, ands, or buts about it, the mortgage market is the best it has almost ever been, certainly the best over the last twenty years! So, is it a good market? Let’s take a look at the last, but not least, category – affordability!Can you afford a home? Not a bad question if you’re getting into a mortgage. In fact, you really don’t have to do anything but give your lender all the facts, and loan guidelines will tell you what you can afford. Simply put, it’s a ratio between what you make, and what you spend. But there is a measurement for this, over time, and it’s called ‘affordability’. Affordability in the U.S. measures the ability to purchase a home. It’s the amount of a median family’s income consumed by the medium mortgage. In 1981 it took 36% of the family income to pay a mortgage. In 2009, it took only 15%, and this is a historic low!If you are going to measure whether it’s a good real estate market or not, which of the above factors is important to you? Sure home sales are down, but beginning to rise again, so what! Median prices are down, but rising again, so what! Inventory shows us it’s a buyers market, so what! But, no matter if you are trying to sell a home, or buy a home, the major factors are interest rates, and affordability, right? It makes sense that if you’re going to sell a home, you want low-interest rates, so a potential buyer can by your home. The same goes for affordability. In fact, the same reasons apply to both sellers, and buyers.The word: It’s a great real estate market, right now! Tell everyone you know!Information on this article came from ‘The 5 Statistics Every Agent Should Know’, A Keller Williams Market Navigator, Vision and Opportunities publication.

Online Real Estate Marketing Can Explode Your Client-Base – Real Estate Marketing

So, you have tried everything else to help grow your business and now you don’t exactly know where to go from here. Online real estate marketing is the next option for you and your business. By incorporating the internet into your business operations you can expand your customer base and can potentially earn an unlimited amount of money.No one said that this sort of online real estate marketing is simple. It does require time and hard work and if done right, it can help to improve your business. It is really not as easy as one may think and it does require more than just starting a website. You have to have traffic to your website in order for it to work for you and creating that traffic can be difficult if you don’t know what you are doing.Traffic is the key to online marketing. The more traffic that you have to your site means more potential customers that you have which equals a larger amount of potential sales. In order to get the traffic, you must advertise; otherwise, no one will know that your website even exists.Social media and networking should also be considered in your online real estate marketing campaign. It can help to create links to your website and the more of those that you have, the better off you will be. More incoming links means more traffic. If you are not very internet savvy then you probably have no idea what social networking is. Don’t worry though; you can have this taken care of for you.Outsourcing is becoming extremely popular to many industries and this industry is just one of them, especially for online real estate marketing campaigns. Hire someone who knows about and that specializes in building website traffic and social networking. It is much more affordable than what you may imagine.Get on the bandwagon and take advantage of online real estate marketing. You can watch your business grow and reap the rewards that online marketing has to offer.Technology and the internet can be any businesses friend, so it might as well be yours. Don’t lag behind in the industry, stay in front and become a leader. Stay on top of the game by taking advantage of every avenue that is open to you. Don’t let certain roads stay untraveled. If you are looking for success, then those roads must at least be explored. Start your online real estate marketing campaign and reap the rewards that it has to offer you.

Real Estate Marketing: Power Up Your Prospecting For 2007 Success – Real Estate Marketing

With every deal, agents have the opportunity to gain transaction knowledge and improve skills in negotiating, legal and regulatory matters. On the other hand, many agents focusing on transactions find it challenging to fit marketing activities into their day-to-day routines.Though the past few years have been characterized by quick sales, rapid price appreciation and record commissions, this prosperous period has had an unexpected downside – many residential real estate pros enjoying their success neglected the marketing basics that are crucial for long-term success. Today, many agents are reevaluating business plans to meet the challenges of slowing markets, increased competition, and emerging technologies. Here are some questions agents might ask to see if their marketing efforts are on target in 2007:o Research the National Association of Realtors calls a “troubling disconnect” shows that nearly 80 percent of buyers begin their home search on the Internet, but less than 10 percent of real estate marketing dollars are spent online. Most agents are willing to increase Internet marketing activities, but are not sure which online channels and activities will produce the best results.o Do your marketing materials pack that visual impact? Many agents simply print, copy and paste material from the MLS and other sources that were never intended for consumers. A high percentage of property listings still appear without photos. Today, consumers have higher expectations and want maps, images, and current data wrapped up in a professional presentation. Younger consumers who grew up on video games and 3D graphics strongly respond to color and visual impact. Agents who understand this can use high-impact materials to stand out from the crowd.o There are many online sources for consumers to obtain information on individual properties. But what about neighborhood and community information? By a wide margin, buyers rank neighborhood quality as the most important factor when deciding where to purchase a home. By providing neighborhood expertise in addition to individual property knowledge, agents can gain a competitive advantage.o Ready for the end of one-size-fits all marketing? One of the most successful tactics for online marketers is segmentation – developing multiple marketing messages to target specific customer profiles. Today, the U.S. population – and probably your own neighborhood – reflects more generational and racial diversity than ever. That means you need to know your audience and personalize more than ever. It’s a challenge because what works for empty nesters probably won’t resonate with generation Y buyers coming into the market. It’s an opportunity because real estate niche markets can be very profitable, even when broader market conditions are trending downward. Focus on marketing and prospecting Real estate marketing and lead management have changed dramatically in the past few years. As Web technology advances, people are able to perform more tasks related to buying, selling and home ownership online. Naturally, more real estate marketing activity has moved online to capture these consumers.Unless you’re fortunate enough to work in an office with a proven lead generation/management system, you’ll need to develop these skills to build your real estate practice. Putting aside the larger debate about lead aggregators and which types of leads are good or bad for the industry, the source of leads is an important consideration.Before the Internet, real estate leads came from referrals, cold calling and open houses. They were usually self-generated and each received a personal follow-up. Contacts generated from databases or Internet may or may not be self-generated, and it’s often not practical to follow up on them on a case-by case basis.They could originate from your agent website, or be purchased from any number of third-party lead sources. Their quality may vary depending on how the lead was captured and other factors. When leads are not generated through your own marketing activities, you must take steps to make them your own:o Have a system in place to manage your lead pipeline – often shown as a funnel – to ensure you’re taking advantage of every lead that comes your way.o Measure the cost and quality of leads from various sources to determine which types of leads work best for you.o Handle leads quickly and efficiently so that lead generation and conversion becomes part of your day-to-day agent routine.